The 2012 Edelman Trust Barometer has been covered by media around the world. Click here for a listing of coverage
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Media was the only institution to see an increase in trust over the past year. What does that mean for your work?
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Richard Edelman introduces the results of the 2012 Edelman Trust Barometer
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Richard Edelman outlines the path forward for business -- a mix of continuing to do the basics well while also adopting a broader, societal view.
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As government officials and CEOs become less a source of trusted information, people are once again turning to their peers.
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Throughout the world, people blamed their governments—more than any other institution—for the financial and political crises they endured in 2011.
Read MoreThe 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media, and NGOs -- as well as communications channels and sources. This is the 12th year of the study and this year we took a deeper look at what drives trust.
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Data and insights about trust in business, government, media and NGOs around the world -- featuring results from 25 countries.
How levels of trust in business, government, media and NGOs compare, and what we can learn from the results.
The data reveals that the factors responsible for shaping current trust levels are less important than those that will build future trust.