The 2012 Edelman Trust Barometer includes responses from over 30,000 people across 25 countries. The survey, which is in its 12th year, now also includes responses from 1000 general publics (as distinguished from informed publics) in each surveyed market. Steve Lombardo, the CEO of StrategyOne – Edelman’s Independent Research Firm – explains in this video how the 2012 Edelman Trust Barometer was designed, and the opportunities to analyze trust around the world, and across a variety of industries, that the survey data provides.

For more information, read the Executive Summary or the Global Results Presentation.