Media was the only institution to see a rise in trust globally — and social-networking, micro-blogging, and content-sharing sites in particular witnessed the most dramatic percentage increase as trusted sources of information.

Of course, the rise in trust in media, and social media, goes well beyond just one platform or another.  As David Armano wrote recently, “Social Sharing. Ideas, opinions, media, status updates are all part of what makes social media a powerful and often disruptive force.”  How should we think about social media in the context of trust?  Richard Edelman notes social media allows corporations to engage in a way that’s quite personal.

Watch his explanation:

Media has been particularly innovative in their use of social media – to expand the reach and impact of their coverage of global issues.  But social media becomes more deeply integrated with everything – from governance to e-commerce to social change – by the day.  How organizations, of all types, understand and manage in a socially-enabled world will have significant influence on whether they succeed, and are trusted, well into the future.