Social media, which consists of social networking sites, content-sharing sites, blogs, and microblogging sites, saw the biggest percentage increase (75 percent) in trust among media sources. Online multiple sources, made up of search engines and news/RSS feeds also saw a jump of 18 percent.

This year’s Barometer once again looked at the number of times people need to hear something to believe it.  Against the backdrop of increased skepticism, 63 percent say between three and five times, which represents a four-point uptick over last year.  In Japan, which now sits second from the bottom of the Trust Index, the number is 82 percent.

For more information, read the Executive Summary or the Global Results Presentation.