---
title: Registration Edelman Spain 2024 Trust Barometer
---

[Skip to content](https://trust.edelman.com/es/trust-barometer/2024/spain-launch#main-content)

 Close

- [About](https://www.edelman.com/about-us) 
    - [About](https://www.edelman.com/about-us)
    - [Diversity, Equity and Inclusion](https://www.edelman.com/about-us/diversity-equity-inclusion)
    - [Our Climate Commitments](https://www.edelman.com/about-us/climate-position)
    - [Citizenship](https://www.edelman.com/about-us/citizenship)
    - [Offices](https://www.edelman.com/offices)
    - [Careers](https://www.edelman.com/careers)
    - [Contact Us](https://www.edelman.com/contact)
- Trust 
    - [Why Trust](https://www.edelman.com/trust)
    - [Edelman Trust Management](https://www.edelman.com/trust/edelman-trust-management)
    - [Edelman Trust Institute](https://www.edelman.com/trust/edelman-trust-institute)
    - [Edelman Trust Barometer](https://www.edelman.com/trust/trust-barometer)
    - [Research Archive](https://www.edelman.com/trust/archive)
- [Expertise](https://www.edelman.com/expertise)
- [Work](https://www.edelman.com/work)
- Newsroom 
    - [Insights](https://www.edelman.com/insights)
    - [News & Awards](https://www.edelman.com/news-awards)
    - [Podcasts](https://www.edelman.com/newsroom/podcasts)
    - [Richard Edelman's 6am Blog](https://www.edelman.com/newsroom/richard-edelmans-6am-blog)
- [Careers](https://www.edelman.com/careers)

[Contact](https://www.edelman.com/contact)

[![Edelman Logo](https://trust.edelman.com/hs-fs/hubfs/Edelman_Logo_Color.png?width=200&height=82&name=Edelman_Logo_Color.png)![Edelman\_Logo\_White (1)](https://trust.edelman.com/hs-fs/hubfs/Edelman_Logo_White%20(1).png?width=160&height=65&name=Edelman_Logo_White%20(1).png)](http://www.edelman.com)

- [About](https://www.edelman.com/about-us) 
    - [About](https://www.edelman.com/about-us)
    - [Diversity, Equity and Inclusion](https://www.edelman.com/about-us/diversity-equity-inclusion)
    - [Our Climate Commitments](https://www.edelman.com/about-us/climate-position)
    - [Citizenship](https://www.edelman.com/about-us/citizenship)
    - [Offices](https://www.edelman.com/offices)
    - [Careers](https://www.edelman.com/careers)
    - [Contact Us](https://www.edelman.com/contact)
- Trust 
    - [Why Trust](https://www.edelman.com/trust)
    - [Edelman Trust Management](https://www.edelman.com/trust/edelman-trust-management)
    - [Edelman Trust Institute](https://www.edelman.com/trust/edelman-trust-institute)
    - [Edelman Trust Barometer](https://www.edelman.com/trust/trust-barometer)
    - [Research Archive](https://www.edelman.com/trust/archive)
- [Expertise](https://www.edelman.com/expertise)
- [Work](https://www.edelman.com/work)
- Newsroom 
    - [Insights](https://www.edelman.com/insights)
    - [News & Awards](https://www.edelman.com/news-awards)
    - [Podcasts](https://www.edelman.com/newsroom/podcasts)
    - [Richard Edelman's 6am Blog](https://www.edelman.com/newsroom/richard-edelmans-6am-blog)
- [Careers](https://www.edelman.com/careers)

[Contact](https://www.edelman.com/contact)

About

![Report Title (2)](https://trust.edelman.com/hs-fs/hubfs/Report%20Title%20(2).png?width=2000&height=621&name=Report%20Title%20(2).png "Report Title (2)")

![Workplace Trust](https://trust.edelman.com/hubfs/Workplace%20Trust.png "Workplace Trust")

Martes 19 de Marzo, de 9:15h a 11:30h, en Espacio Larra

### LA INNOVACIÓN, BAJO ESCRUTINIO

Estamos viviendo un momento de cambio tecnológico exponencial en el que se están decidiendo las innovaciones que configurarán nuestro futuro próximo. En este contexto en el que la sociedad necesita más certezas que nunca, el **Edelman Trust Barometer Spain 2024** está centrado en comprender y redefinir cuál es nuestra relación con la innovación.

¿En quién confiamos para liderar la integración de la innovación en la sociedad? Cada vez estamos más preparados tecnológicamente para innovar, pero ¿estamos preparados para adoptar la innovación sin reservas? ¿Qué rol deben jugar las empresas?

Regístrate para asistir al evento presencial de **presentación de los resultados del Edelman Trust Barometer Spain 2024**, el próximo **19 de marzo de 09:15h** a **11:30h en el Espacio Larra,** en el que discutiremos estas y otras interesantes cuestiones. Te esperamos.

## AGENDA

**9:15h: Recepción y registro**

**9:30h: Presentación de los resultados del Edelman Trust Barometer Spain 2024** 

**Lucía Carballeda,** Co-General Manager de Edelman Spain y Head of Reputation

**10:15h: Mesa redonda**

**MODERADOR: Pelayo Alonso,** Co-General Manager de Edelman Spain y Head of Brand

Participan:

**Diego Rubio,** Secretario general de Políticas Públicas, Asuntos Europeos, y Prospectiva Estratégica de la Presidencia del Gobierno 

**Fátima Báñez,** Presidenta de la Fundación CEOE 

**Carlos Casas,** Global Head of Talent & Culture de BBVA 

**Jorge Barrero,** Director general de la Fundación COTEC

**Esther Macías,** Directora editorial de Foundry España (ComputerWorld/CIO)

**11:15h: Conclusiones y cierre del evento**

**Ángel Alloza,** CEO de Corporate Excellence

**Lucía Carballeda,** Co-General Manager de Edelman Spain y Head of Reputation

**Pelayo Alonso,** Co-General Manager de Edelman Spain y Head of Brand

**11:25h: Coffee**

## REGÍSTRATE

![Banner\_Edelman\_CE-1](https://trust.edelman.com/hs-fs/hubfs/Banner_Edelman_CE-1.jpg?width=898&height=150&name=Banner_Edelman_CE-1.jpg)

<iframe width="100%" height="200" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="https://maps.google.com/maps?width=100%25&amp;height=200&amp;hl=en&amp;q=+(Espacio%20Larra)&amp;t=&amp;z=14&amp;ie=UTF8&amp;iwloc=B&amp;output=embed">
  </iframe>

All rights reserved

- [Privacy Policy](https://www.djeholdings.com/privacy-policy)
- [Terms of Service](https://www.djeholdings.com/terms-service)
- © 2026 Daniel J. Edelman Holdings, Inc.

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "United States",
    "addressLocality" : "New York",
    "addressRegion" : "NY",
    "postalCode" : "10013",
    "streetAddress" : "250 Hudson St."
  },
  "knowsLanguage" : "es",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://440941.fs1.hubspotusercontent-na1.net/hubfs/440941/Edelman_Logo_Color.png"
  },
  "name" : "Edelman",
  "url" : "https://trust.edelman.com/es/trust-barometer/2024/spain-launch"
}
```